Notably, convenience is one of the biggest advantages of canned wine. What’s easier to pack in your picnic basket: wine bottles or a few cans? You can even pop a can in your backpack when going for a hike – although we do not recommend consuming too much alcohol when out in the woods!
Alcohol consumption is dropping
There has been a growing trend towards alcohol-free beverages, with younger consumers wanting to limit their drinking. Drinking from smaller 12-ounce cans, it’s easier to control your consumption versus opening a large bottle of wine.
You can now find virtually any type of wine in a can: Pinot Noir, Sauvignon Blanc, Rosé and more. Consumers would just need to get over the new feel of wine cans first. But once upon a time, beer cans were also new. And we can see how that trend took off!
Contrary to popular belief, wine does not necessarily taste bad just because it’s in a can. In fact, a recent consumer study showed that wine drinkers were unable to notice the difference between wine poured from a bottle and wine poured from a can.
Although canned wine can be good for consumption control, it can actually have the opposite effect. Not many people realize that a 12-ounce can contains the amount of two glasses of wine, so they might not realize they had too much until it’s too late. This is because most of us would drink one can of beer without feeling any effect, as the alcohol level of beer is much lower than that of wine.
Wine can keep indefinitely in glass bottles, as glass is an unreactive material. With cans, however, it’s a different story. The linings of the cans won’t keep forever, so it’s best to drink canned wine when you buy it, instead of saving it for a special occasion. Use bottled wine for these purposes, and rather drink your canned wine within 9 months of purchase.
Would you be willing to try wine from a can?