Burger King has been causing quite a stir in Thailand with its new product: a burger with no meat and a shocking amount of cheese. Read ahead and you may just be launching a petition to have this in an outlet near you.
This week, the Thai operator of the fast food chain unveiled what it calls the "real cheeseburger," which is filled with 20 slices of American cheese.
It was launched on Thai menus Sunday, at a reduced price of 109 Thai baht ($3.1), compared with the usual price of 380 baht ($10.9) and quickly went viral on social media in Thailand.
"This is no joke. This is for real," Burger King said in a Sunday social media post.
It got so popular that at one Burger King branch in Bangkok on Tuesday, a shift manager was overheard trying to stop new delivery orders so they could have enough stock left for walk-in diners.
One customer who ordered the cheesy treat told CNN she attempted it for the first time after seeing it on social media.
Im Jeepetch, a 25-year-old IT engineer, claimed that she was a cheese lover but "this was a bit too much."
"I could only finish half of it," she said, wiping her mouth with a tissue. "This is an insane amount of cheese added into one burger. Food is good when things are at the right combination."
Im also stated that it was not likely she would order the burger again next time: "Other burgers are already good. I think I will go back to my double cheese angus as usual."
Another customer echoed the sentiment and tagged the cheeseburger "too intense."
"I may not try it again. I like a few slices of cheese in my burger but not this much," said Alisa Chuengviroj, a 26-year-old entrepreneur who sells skincare products online.
The menu addition is a good example of how global fast food franchises are trying to gain traction by creating eye-catching menu options they hope will go viral on social media.
Restaurants have also been tailoring their offerings to suit local tastes in different countries. In Thailand, cheese is especially popular among young customers so it is not shocking the latest burger had lots of it.