The UK branch of world-famous fast-food chain Burger King took a surprising turn when they publicly reached out to prompt their customers to patronize local food businesses even if that includes McDonald's, their long-term competitor. This comes in the wake of the devastating losses incurred by local businesses because of the COVID-19 pandemic.
Via their official Twitter platform, Burger King UK shared a statement requesting that consumers make intentional efforts to support their local fast food outlets during the coronavirus pandemic.
"We never thought we'd be asking you to do this, but restaurants employing thousands of staff really need your support at the moment. So, if you want to help, keep treating yourself to tasty meals through home delivery, takeaway, or drive thru."
Most surprisingly, their statement went on to include direct mentions of some of their most famous competitors, i.e., McDonald's, KFC, Subway, Domino's Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John, Leon as well as other independent food outlets.
The pandemic has left a lot of losses in its trail across the world, including human lives and shocking economic losses. Although human lives cannot be regained, there are collective efforts to help the economy recover the losses.
One such is the widespread awareness of helping local businesses regain the losses they may have incurred from months of being out of operation because of COVID-19.
If nothing else, Burger King's humane support of local food businesses regardless of the market competition is laudable. If you needed this prompt, then here you have it.
Like Burger King's statement reads, be intentional in a bid to support local businesses; order in from businesses around you and encourage your neighbors to do so too. It really does take just a few to spread awareness and show that you care.