Burger King recently took to Twitter to share their innovative idea to commemorate pride month. The fast-food chain shared that they would be donating 40 cents from every purchase of their Ch'King this month to support the LGBTQ movement.
The donation is expected to total a maximum of $250,000 and will particularly be given to the Human Rights Campaign, the country's largest LGBTQ advocacy group.
However, this new announcement wasn't just philanthropic as Burger King took a not-so-subtle jab at Chick-fil-A. The tweet reads:
"During #pride month (even on Sundays) your chicken sandwich craving can do good! 6/3-6/30 with every Ch'King sold, BK will contribute 40₵ to the Human Rights Campaign (Max. donation $250k)."
The jab is apparently directed at Chick-fil-A's CEO Dan Cathy who is known for having strong Christian beliefs and closing the restaurant every Sunday. Over time, the company has garnered criticism for supporting anti-LGBTQ organizations, with Cathy targeted for his stance against same-sex marriage, as well as his family's history of donating to anti-gay groups.
Although Chick-fil-A is yet to issue a response of any kind to Burger King's now-famous tweet, netizens had a lot to say about it. Many praised Burger King's support of the LGBTQ group with a considerable fraction also expressing awe at the company's wit.
However, a few still declared Chick-fil-A to be their forever go-to for yummy chicken despite the controversies surrounding them.
What do you think about Burger King's jab?