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What Is This New Sauce Heinz Is Releasing?

Heinz will debut a new sauce and they say it is reportedly inspired by Taylor Swift and Travis Kelce. Keep reading to learn more about it.

By Cookist

The first thing you should know about Heinz's upcoming new sauce is that only a few lucky fans will be able to get their hands on it. That aside, the concept is an interesting one that has created a buzz among fans of the brand. Here's what we know.

Where it started


Football and music are two things that bring humans together. As such, it's not surprising that Heinz has been inspired by Travis Kelce and Taylor Swift, two icons from starkly different worlds.

The “Traylor” saga can be traced all the way back to July when Kelce—a Super Bowl-winning NFL star—attended Taylor Swift’s Eras Tour concert at Arrowhead Stadium, where his team, the Chiefs, play.

The Eras tradition states that concertgoers make friendship bracelets that they can trade with fellow Swifties at every show. Kelce surprised many when he made a bracelet with his phone number on it with hopes of giving it to Swift.

Unfortunately, things didn't work out, and Kelce shared how bummed he was about the missed opportunity on the podcast he hosts with his brother Jason, “New Heights.”

Following his confession, rumors about the pair chatting and possibly even hanging out started spreading.

When it built to a crescendo, Kelce broke his silence on the matter, setting the record straight on “The Pat McAfee Show."

He said, “I told her, I’ve seen you rock a stage in Arrowhead, and you might have to come see me rock the stage at Arrowhead. We’ll see what happens in the near future.”

Some days after, Swift was pictured cheering the NFL star on at the Chiefs vs. Bears game alongside Kelce’s mother.

The digital streets of the internet exploded at the sight, and photos and videos of Swift at the game—plus her and Kelce after the game—quickly went viral.

However, one photo, in particular, has created a social media moment with a virality that is making its way into the food market.

Heinz Has A Taylor Swift x Travis Kelce Sauce On The Way


Heinz got involved when the previously mentioned photo, which was shared on X (formerly Twitter) went viral.

It showed Swift posing next to a plate with a chicken tender and some dipping sauces. The caption reads, “Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch!”

The tweet now has more than 31 million views and hundreds of comments. Heinz subsequently announced that it would release a limited-edition “Ketchup and Seemingly Ranch” sauce.

The brand has said it will release 100 bottles of the limited-edition sauce— a sum of Kelce’s football number 87, and Swift’s lucky number, 13.

The company already markets a ketchup and ranch mashup called Kranch, so the sauce is not exactly a new product but rather a package redesign inspired by Swift and Kelce.


There are no details on how you can obtain this new sauce, but Heinz has said more information will be provided on its Instagram page in the coming days. To remain updated, you might want to give Heinz a follow and keep an eye on their new products.

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