Predicting what drinks could be big in the coming year is worth a lot of money to beverage companies, and they think that the key words in 2019 are going to be functionality, texture and nostalgia.
Consumers are apparently moving towards a “More holistic view of health and wellness by supporting mental, physical and environmental health,” as written in beveragedaily.com.
What might that mean in real terms? Read on to find out what you may be drinking in 2020.
1. Tailor-Made Functionality
Functional drinks such as superfood smoothies, matcha tea and nutritional drinks are set to continue being popular, but there looks to be more personalized beverages coming on the market aimed at specific health needs.
CBD, which is derived from cannabis, looks like it will be a popular ingredient this year in all beverage sectors, especially functional ones.
2. Plant-Based Drinks
You may think that those who buy plant-based beverages are vegans or vegetarians, but around 86% of people who buy them are actually meat eaters. This could be due to the rise of flexitarianism, where meat and dairy are still eaten, but in moderation, and plant-based foods make up the rest.
The trend towards plant-based ingredients is very obvious in the coffee sector, with plant-based creamers and milks popular with flexitarians. Almond, soy and coconut-based drinks are the most favored, with new options like peanut, oat and flaxseed gaining ground.
3. Nostalgic Flavors and Colors
Bright and bold hues are in this year, with younger people wanting their food and drinks to be Instagrammable.
Color and functionality go together this year, with drinks made from blue algae, beet, matcha, butterfly pea flower tea and purple tea that are full of health benefits and great to look at too.
Butterfly pea flower tea is one to watch out for this year, as it’s high in antioxidants and naturally changes color from blue to purple when something acidic is added to it.
Nostalgia is also a big trend this year, with drink flavors of cereal milk, birthday cake, cookie dough, pumpkin spice, maple, eggnog and caramel apple leading the way.
4. Cultural Connection Flavors
Ethnic flavors and ingredients have been popular for a while, with flavors such as cardamom, ginger, cayenne, Chinese five spice and habanero, and the trend continues this year with cocktails, coffee, tea, juice and RTD’s. New flavors could include yuzu, Meyer lemon, blood orange and guava.
5. Textural Drinks
Texture has started to play a role in beverages, as well as flavor and formula. It’s hard to successfully make a drink that replicates the froth and foamy texture of a coffee-shop beverage in a can or bottle, but ‘shake it up’ drinks are becoming more common.
Nitrogen-infusion, carbonation and whipped textures are set to take off in coffee, tea, juice, beer, pre-mixed cocktails and protein drinks this year.